Re-Designing Customer Experience
The customers' holistic perception of their experience with a brand in both the physical and the digital space is the most accurate definition for customer experience.
Creating and designing a memorable/seamless customer experience is more important than ever especially in a world that is shopping and interacting with brands digitally more than ever. Further, consumers have become increasingly comfortable interacting with brands in a seamless way, switching between channels and allowing their data to be used to provide a personalised experience. Thus, I feel below deck might add value to you.
This deck highlights key elements of re-designing customer experience, ways to improve it and measure it.
I have created this deck out of a pure passion for this topic topped off with personal reflections, information shared is based on literature and industry data.
Feel free to check out the deck on Google Slides or in this article below.
