Instagram Shop Set-up.
Giving your brand the real storefront. A native shopping experience on their favorite platform.
Instagram Shop gives your brand a real and immersive storefront for a customer to discover your products. Instagram Shop, allows you to share products through your organic/paid posts, stories and IGTV, or customers discover products on IG Search & Explore.
Instagram Shop customer journey from brands’ IG page.
Your customers can visit your store from the brands’ profile or through feed and stories. Once they’re at the shop, they can browse products, explore collections, and purchase products — seamlessly through our in-app browser or without leaving Instagram. Delivering a seamless customer experience to convert much faster (with few clicks). Collections in Instagram Shop allows your brand to customize the shopping experience, and curate products into themes that will tell the brands’ brand story.
Rather than just talking about Instagram Shop and how it looks, we curated images of sample stores to elaborate better.
Customers’ journey when they scroll through their IG feed, after clicking on the tag they are transformed to the product page on IG Shop to then be moved to a seamless checkout.
In some cases, the customer journey can be re-directed to the product page on the brands’ website, where they can checkout.
Another sample of a customers’ journey directly on IG from product discovery to checkout.
Similar to previous Instagram Shop samples but with another type of product.
When a customer taps a product sticker in your story, they'll be taken to a product description page. That leads to a direct and native shopping experience or directed to the product page on your website.
A customer can tap a product tag on your videos, where they'll be taken to a product description page where they can also view your other products.
