More Exposure For Your Brand.
The News:
Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations.
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Biggest takeaway:
This update means that give your brand more exposure by focusing on keywords that potential customers might search or using the right image. Search bar is becoming a search engine - for more search SSEO.
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According to Instagram, keyword searches will be "limited to general interest topics and keywords that are within Instagram’s community guidelines”. So not every niche keyword and topic will be searchable in this way.
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Source: Social Media Today