Instagram Adds New Branded Content Options.

The News:
The new tags will mean that creators can formulate more deals with brands, and generate revenue immediately from their Reels content. In addition to this, Instagram's also adding a new process which will enable brands and creators to work collaboratively on Instagram content creation, as opposed to brands having to promote a pre-existing post.
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Biggest takeaway:
The process enables advertisers to post from a Creators' account - which could be problematic, but creators will maintain the capability to both approve and pause any ads published from their handle.
The process will work like this:
* Advertisers sends request for Ad Creation Access
* Creator accepts Ad Creation Access. Notification sent to the advertiser upon acceptance
* Creator receives notification of the created ad for their approval
That makes it a more collaborative, hands-on effort, and the added exclusivity could lead to bigger promotions and partnerships.
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According to Instagram, “Until today, Branded Content ads could only be created by promoting the existing posts from creators. Instagram is now launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on Instagram first. Now brands have more flexibility with fewer constraints when they want to run Branded Content ads."
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Source: Social Media Today