First off, in Maps - from today, verified businesses on Google will be able to receive and respond to messages from the Google Maps app. In addition to this, Google's also adding a message button to Google My Business posts, which are accessible via Search results.

Instagram is testing a new FAQ option for business accounts which would give brands the capacity to provide quick, tappable Q and A options within their Direct feed when customers look to submit a message query.

The new tags will mean that creators can formulate more deals with brands, and generate revenue immediately from their Reels content. In addition to this, Instagram's also adding a new process which will enable brands and creators to work collaboratively on Instagram content creation, as opposed to brands having to promote a pre-existing post.

Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations.