Google Adds Business Messaging Options in Maps and Search
The News:
Instagram is testing a new FAQ option for business accounts which would give brands the capacity to provide quick, tappable Q and A options within their Direct feed when customers look to submit a message query. At this stage, it seems that businesses can set up four questions that will be displayed in your initial message interaction, giving brands a simple, automated way to address the most common queries.
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Biggest takeaway:
You will be having FAQ right on your IG. Equals more available content for your customers.
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There's no word on a full rollout at this stage, and it still appears to be in early testing, but it could provide another helpful option to consider for connecting with your Instagram audience, while also lessening the response load at your end.
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Source: Social Media Today